LEPAS invites owners to co-create at first Global Elegant Lifestyle Week

LEPAS will hold its first Global Elegant Lifestyle Week in Wuhu from Oct. 18-24 as part of Chery’s 2026 international user summit. The event is meant to connect owners, partners and media across markets around design, technology and a shared idea of elegant mobility.

Why it matters: - LEPAS is using the week to turn owners into a global community around the brand’s idea of elegance. - The event gives the company a stage to test products, show design direction and collect feedback from customers in different markets. - The gathering also highlights how LEPAS wants to tie new-energy vehicles to a broader lifestyle identity, not just transportation.

What happened: - LEPAS will host its first Global Elegant Lifestyle Week in Wuhu, China, from Oct. 18-24. - The event takes place during Chery’s 2026 international user summit. - The program is built around the theme “TOGETHER IN ELEGANCE.” - First LEPAS owners from around the world, partners, media and other guests are expected to attend.

The details: - LEPAS says the event will create a forum for its global community to share experiences, build relationships and co-create across different lifestyles, cultures and viewpoints. - The company has already begun deliveries of its new-energy vehicle models in multiple markets in 2026. - The LEPAS L6 EV will headline a global test drive called the LEPAS Global Journey of Elegant Driving. - That drive will cover city streets, highways connecting cities and winding mountain roads under real-world conditions. - Journalists and owner representatives will test handling, comfort, range and smart technologies firsthand. - Participants will also drive the LEPAS L4, L6 and L8 in real conditions during the event. - Smart parking features will be demonstrated at designated locations, including Automated Parking Assist, Remote Parking Assist and Super Intelligent Valet Parking on the LEPAS L8. - LEPAS says technology is meant to be integrated naturally into driving and used to make everyday travel easier and more carefree. - The event will include the world premiere of LEPAS’ first concept car. - LEPAS will also unveil the second generation of its Leopard Aesthetics design language. - The brand says that design evolution includes sculpted surfaces, play between light and shadow and new forms of interaction between people and vehicles. - The Global Elegance Promenade will put owners in the spotlight through interactive presentations of their cities’ cultural stories and what elegant living means to them. - Participants will become “Global Elegant Lifestyle Partners” and explore elegant living possibilities together with the brand. - LEPAS says more event highlights will be announced later. - LEPAS is Chery Auto’s premium new-energy vehicle brand. - The brand says it has more than 500 sales and service points in its expanding global dealer network. - Chery Auto was founded in 1997 and focuses on vehicle development, smart technologies and new-energy solutions. - Chery says iCAUR is preparing to enter several European markets. - The company operates in more than 130 countries and regions. - Chery says it has been China’s top passenger-car exporter among Chinese brands for 23 consecutive years.

Between the lines: - LEPAS is framing product launches as a shared cultural platform, which can deepen loyalty beyond traditional auto marketing. - The focus on owners from different countries suggests the brand wants local market feedback to shape future design and technology decisions. - The company is also positioning elegance as a global, adaptable concept rather than a single-market aesthetic.

What's next: - LEPAS will roll out additional highlights from the Global Elegant Lifestyle Week in the coming days. - The test drives and design unveilings in Wuhu will offer an early look at how the brand wants to present its global identity going forward. - The company is likely to use owner input and event feedback to support future product and brand development.